Description
Kotler and Armstrong’s best-known marketing textbook, covering strategy, branding, pricing, promotion and digital marketing with current examples. A solid foundation for business students.
Kotler and Armstrong’s best-known marketing textbook, covering strategy, branding, pricing, promotion and digital marketing with current examples.
Kotler and Armstrong’s best-known marketing textbook, covering strategy, branding, pricing, promotion and digital marketing with current examples. A solid foundation for business students.
| Author | Philip Kotler, Gary Armstrong |
|---|