Principles of Marketing

89,00 €

Kotler and Armstrong’s best-known marketing textbook, covering strategy, branding, pricing, promotion and digital marketing with current examples.

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SKU: JU-0091
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Description

Kotler and Armstrong’s best-known marketing textbook, covering strategy, branding, pricing, promotion and digital marketing with current examples. A solid foundation for business students.

Additional information

Author

Philip Kotler, Gary Armstrong