Description
Robert Cialdini’s classic on the psychology of persuasion, explaining six principles that guide why people say yes. A bestseller for marketers, managers and anyone curious about decision-making.
Robert Cialdini’s classic on the psychology of persuasion, explaining six principles that guide why people say yes.
Robert Cialdini’s classic on the psychology of persuasion, explaining six principles that guide why people say yes. A bestseller for marketers, managers and anyone curious about decision-making.
| Author | Robert B. Cialdini |
|---|